Types of Propaganda

Types of Propaganda Bandwagon The idea that everybody else is doing it, or everyone supports this person or cause, so you should too. Example:

Coca-Cola Ads portray young people having fun at a party Testimonial The celebrity endorsement of a philosophy, movement, candidate, or product.

Example: Tiger Woods, Roger Federer, and Thierry Henry for Gillette razors Transfer The use of symbols, quotes, or images of famous people to convey a message not necessarily associated with them. We are

persuaded though the INDIRECT use of something we respect such as a patriotic or religious image. Example: Chevy Truck Ad This is Our Country http://www.slate.com/id/2151143 Repetition The product name or slogan is repeated several times within the advertisement.

Example: Target ads display the Target symbol numerous times Emotional Words Words used to make you feel strongly about someone or something

Example: Use of the word Romance in Ralph Lauren perfume and cologne ads Glittering Generalities Uses appealing words and

images to sell the product; Generally accepted virtues are used to stir up favorable emotions. Words such as democracy, family values, rights, or American are used in a positive sense. Message- if you buy this item, you will be using a wonderful product, and it will change your life Example: Blue Bell ice creams slogan, Blue Bell homemade ice cream tastes just like the good old days!

Name-Calling Ties a person or cause to a largely perceived negative image. Example: AntiBush ad commenting on his intelligence level.

Fear Presenting a dreaded circumstance of a choice or action. Example: NotEvenOnce.com ad promoted by the Montana Meth Project. A recent study notes that this ad campaign has reduced teen Meth use in Montana by 45%. This ads effectiveness has prompted the Federal Government to run the ad in other states. Plain Folks

The candidate or cause is identified with common people from everyday walks of life. Example: Dove ads using real women to show sell their firming cream

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