Reframing Human Services: Integration and Mobilization
Building Well-Being A New Narrative for Human Services 2ndAnnualActionForum Moline,IL 23January2017 National Human Services Assembly Our80members,thelargestnationalhumanservice organizationsintheU.S.,reachandsupportnearlyevery householdinAmerica. WhatisHumanServices?
Mapping the Gaps Scope of human services Direct services Systemi c Cause s
Individua l Civic Responsibil ity Individua l Services advocacy prevention
Everyon e Beneficiarie s Direct Recipient s Source:FrameWorksInstitute,HandedtothemonaPlate:MaptheGapsReport,2013. You SayThey Think In these tough times
people need more support, not less! This is no time to cut funding to human service issues. In tough economic times, people who get those programs have a better quality of life than the rest of us! Must be nice to have someone else pick up the tab... Source:FrameWorksInstitute,YouSayTheyThink,2014.
Avoid Correcting Mistakes Peoplemisrememberedthemythsas true. Gotworseovertime. AttributedfalseinformationtotheCDC. Source:Skurniketal2005, JournalofAmericanMedical Association The Personal Story Source:FrameWorksInstitute,VividExamples:WhatThey MeanandWhyYouShouldbeCarefulUsingThem,2006.
The Solution: Framing Research-based Communications 1. Frame A 2. Frame B 4000+online participants- nationally representative sample Analysis
TreatmentGroups Sample Random assignmenttoa treatmentgroup 3. Frame C 4.Control(NoPrime) Outcome Measures Attitudes
Knowledge Policy Support Diffsbtwn treatmentand controlgroups (controllingfor demographic variability) First plot point: Whats at stake? Whydoesthismattertosociety? Everyoneshouldbe
abletoreachtheir fullpotential Whatimpedesit? ` Howdoesthiswork? Fill in this Narrative slot with a Value, not Issue Names or Crisis.
What promotes it? Values are stable, enduring ideals. They orient decisionmaking. WhichValueworks?Thatsanempiricalquestion. Percentagepointincreaseinpolicysupportvs.control Prevention
6 5 4 3.2 3 2.4 2 1 0 * -1 -1.1 -1.3 -2
VALUE: Autonomy Planningand Research Remediation Importance& Efficacy 5.4 3.3 2.5
makesurethatchildrenstalentsandgifts willbeavailabletoourworkforcetomorrow. Agoodbudgetmeetsourneedstodayand plansforthefuture-soletskeepinmind thatweneedeveryonespotentialforthe civic,social,andeconomicwell-beingofour communities. Second Plot Point: How Do We Support Human Potential? Whydoesthismattertosociety? TheValueof HumanPotential
Whatimpedesit? ` Howdoesthiswork? Construction: Well-BeingIsBuilt,ByaTeam, OverTime Whatpromotesit? Metaphors Help You Navigate the Swamp
Usesthepowerofanalogy tochannelattentionto certainfeaturesofanissue -andredirectattention awayfromothers Building Well-Being Emphasizesthe need for support and reinforcement throughoutalifetime Describeswell-beingas supportsandfoundation,not bootstraps Impliesasenseofcommunal responsibility (cantbuilda
canextendandexpandtheirroleincreating vibrantcommunitiesacrossthecountry. Tension in the plot: If things go wrong, why? Whydoesthismattertosociety? TheValueof HumanPotential Whatimpedesit? Construction: ` ShakyFoundations,Missing Materials,LifesStorms
Howdoesthiswork? Construction: Well-BeingIsBuilt,Bya Team,OverTime Whatpromotesit? Leading the Conversation Framed with Vulnerable Populations Ournonprofitorganizationisdedicatedto helpingthoseinneedlivehealthy,productive lives.Since1899,wehavesupportedand
relationships,opportunitiestomaintain physicalfitness,accesstocounselingor othersupportsformentalhealth.When thesematerialsarentavailable,people mayhavedifficultyweatheringthelife stormsthatcanaffectallofus-alayoff, thelossofalovedone,alingeringhealth concern.Since1899,wehavehelpedto shoreupthefoundationsofwell-being, throughadvocacy,research,anddirect services. Satisfying conclusion: What can we do to improve the situation? Whydoesthismattertosociety?
` ShakyFoundations,Missing Materials,LifesStorms LifeCycleExamples: HumanServicesSupports AcrosstheLifeSpan Examples Help You Navigate the Swamp Illustrate particular facets of an issue,
focusing on those that deepen understanding, motivate engagement, and drive policy support Which of these Life Cycle Examples is framed most strategically? a) Violence threatens Americans in every stage of life: infant neglect, childhood sexual trauma, and elder abuse are all occurring at epidemic proportions in our
society. b) When we establish a strong foundation for well-being through early learning, build on it through youth development, and shore it up through opportunities to stay engaged throughout adulthood and later life, we make sure that our communities remain safe and vibrant. c) Children who participate in early learning have benefits throughout their lifespan, from academic gains in elementary school,
to decreased absences from school as adolescents, to reduced involvement in Which of these Life Cycle Examples is framed most strategically? a) Violence threatens Americans in every stage of life: infant neglect, childhood sexual trauma, and elder abuse are all occurring at epidemic proportions in our society. b) When we establish a strong foundation for
well-being through early learning, build on it through youth development, and shore it up through opportunities to work as adults and stay engaged throughout later in life, we make sure that our communities remain healthy and vibrant. c) Children who participate in early learning have benefits throughout their lifespan, from academic gains in elementary school, to decreased absences from school as adolescents, to reduced involvement in Source: FrameWorks Institute, Talking Human Services MessageMemo, 2
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