Promoting i n Sports an d Entertainm ent Promotions Basic 0 Traditional Types of Promotions: 0 Advertising 0 Sales Promotions
0 Publicity 0 Personal Selling 0 In Sports and Entertainment are new promotional tools available to marketers! Sponsoring and Endorsing 0 Sponsorships and endorsements have become a popular means of promotion in sports and
entertainment 0 Sponsorship is a marketing tool pay for some or all the costs involved in a project in return of recognition. 0 Sponsors aim to be associated with events and projects that are directly linked to their target audience. 0 Endorsing a brand they are publicly saying that they 'recommend' or 'suggest' you try a particular product because they think it's good
Sponsorships and Endorsements as Promotional Tools 0 Sponsorships 0 Purpose is to create associations 0 Underwriting an event for the purpose of gaining positive associations for a brand with the event, participants, or attendees 0 Reasons for sponsorships Why sponsor?
0 Reasons for sponsorships 0 Increase sales/profits 0 Introduce to a larger audience 0 Match event with target market 0 To create goodwill 0 Enhance image 0 Enter new market Endorsements 0 What is an endorsement?
0 A person's public expression of approval or support for a product or service Legal Restrictions 1. Truthful opinions and beliefs 2. Endorser must have real experience 3. Must not contain any deceptive or misleading statement 4. Must not be taken out of context or reworded
5. As long as endorser is featured in ad they must use the product 6. If product is altered endorser must be informed The Pros and Cons 0 Advantages to endorsement 0 Consumers buy more product with celebrity endorsements 0 Audience less likely to turn off commercial with celebrity
0 Consumers tend to believe celebrities 0 Disadvantages 0 Very expensive 0 Celebrities endorsing multiple products 0 Celebrity publicity=your publicity The Biggest Promotional Tool 0 IN SPORTS: 0 WINNING!!!!!
0 IN ENTERTIANMENT: 0 Ratings, Publicity Promotiona l Events Using Events to Promote 0 Sponsors often use events as a way to promote
products 0 Determine extent of investment 0 Trade Shows 0 Festivals 0 Awards Shows Trade Shows 0 People in related industry meet to exchange ideas, new products and update on trends
0 Example: South by Southwest Search and Share! 0 South by Southwest 0 Where does the event take place? 0 What types of products are they promoting? 0 What types of businesses present at SXSW? 0 What would be the benefits to
participating in this trade show? 0 What type of consumers do you think are most likely to attend this event? Festivals 0 Typically last a few days/week 0 Showcase entertainment acts 0 Serve to promote new and established entertainers
Awards Shows 0 Big Four 0 The Oscars 0 Movies 0 Sponsored by ABC 0 Studios spend $15 million weeks on marketing activities for nominees 0 Winners bring in extra $100 million 0 The Grammys 0 Music
0 The Emmys 0 Television 0 The Tonys 0 Theater Promotions in Sports and Entertainm ent
Unit 5 Intro to Spo rts and Ente rtainment Promotional Plans 0 Changes in technology have meant changes when reaching younger demographics, these changes make plans more important than ever!
0 Promotional Plans are written, detailed descriptions of how elements of promotions will be used 0 Can cover up to a year of time 1. 2. 3. 4. 5.
ID Target Consumers Set goals Develop a promotional budget Select promotional mix Measure the results Promotional Mix 0 Blending of promotional efforts, advertising, sales promotion,
publicity and personal selling 0 Changes to advertising 0 Traditional forms advertising are effective when reaching baby boomers 0 Younger demographics require more technology driven, interactive media 0 Advergame
Trends in Promotions 0 Social Media 0 Increase in word-of-mouth marketing 0 Viral campaignsemail, blogs, social media 0 Increase use of technology has increased demand for outsourcing promotional plans to independent businesses Creating a Promo Plan for Your Team!
Examples: "Mama is a Sunrise" is one of my favorite poems. Carin is a rock. Personification A figure of speech in which a nonhuman thing is given human characteristics. Examples: The computer spit out my computer. My couch groaned under...
Earth's Biomes Biomes are named after the dominant type of vegetation associated with large land areas. Biomes are dependent on two very important environmental factors: Avg. Temperature and Avg. Rainfall The three major biomes are: (1) Deserts, (2) Grasslands, (3)...
Network Programming Spring 2018 Lecture 3 Introduction to Networks Reading: Chapter 1 - Continued Two simple multiple access control techniques. Each mobile's share of the bandwidth is divided into portions for the uplink and the downlink.
Notable Alumni . Claudia Barr- News Anchor . Willie Herenton- First Black Mayor of Memphis . Maxine Smith- Civil Rights Activist . Benjamin Hooks- Civil Rights Activist . ... Place each synonym in the appropriate category . Today's Task. 15...
Write five interesting facts about the Battle of Britain. Lets see how many different ones we have as a class! Draw and label the uniform that an RAF or Luftwaffe pilot would have worn in the battle. Battle of Britain...
Cross-Cutting Telehealth Programme. Paul Marriott TECS Lead Consultant NHS England Strategic Clinical Networks.. TECS Clinical Advocate to NHS England & AHSN NENC Telehealth Programme Lead NENC. Outline that I will be describing the journey from Traditional Approach to Multi Matrix...
Distribution and Transmittals in eB. Bentley Systems, Inc. Goal. Mark copies as received and then returned. Exercise: Recording Returned Copies. The details of this exercise depend on what documents are available at the customer site or in the training database.
Ready to download the document? Go ahead and hit continue!