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IN S T I T U T O N A C IO N A L D E E S T A D S T IC A Increasing visibility of the ESS ESTP Course on Disseminating Statistics: Internet and Publications. Madrid 4-6 April 2011 IN S T I T U T O N A C IO N A L D E E S T A D S T IC A Sponsorship group on communication Main drivers: -Improve visibility of the ESS, European and National

Statistics. -Enhance the use of statistics -Increase the cooperation and coordination between ESS partners Sponsors: Eurostat and Spain Members: Bulgaria, Czech Republic, France, Germany, Lithuania, Romania, Sweden, Switzerland, United Kingdom Time frame: 2010 2011 IN S T I T U T O N A C IO N A L D E E S T A D S T IC A

Sponsorship group on communication Actions to increase the visibility of the ESS: - To have common information on NSI websites Information about the ESS should be provided to the users in their own language (Institutional and statistical information should be considered) - A centralized ESS website: Specially intended for those who look for news and relevant information of the ESS and its members (in English only). - To share a common visual element: an ESS logo

Supported by ESSC in its meeting held in Febrary 2011 IN S T I T U T O N A C IO N A L D E E S T A D S T IC A ESS logo Objective: To associate ESS partners with a brand of high quality statistics. Works for the DWG: - Protocol on how to use this logo - Method to choose the final design

Visibility, Credibility, Cooperation IN S T I T U T O N A C IO N A L D E E S T A D S T IC A IN S T I T U T O N A C IO N A L D E E S T A D S T IC A Common set of information in NSI websites Goal: Improve the image of the ESS as a network of closely cooperating organisations -Common institutional information about the ESS

(NSIs role, ESS Governance bodies, European CoP...). -Common statistical information as an example of the statistical production of the ESS. Visibility, Credibility, Cooperation IN S T I T U T O N A C IO N A L D E E S T A D S T IC A Common set of information in INEs website Institutional information Statistical information

IN S T I T U T O N A C IO N A L D E E S T A D S T IC A ESS website The central point to find news and institutional information about the ESS members. High priority will be given to the news. Public can browse and subscribe to the press releases from all ESS members (in RSS format). A new section "About the ESS" has been created. It

contains information about the ESS, how it is organised and how decisions are taken. This section has taken the information already included in Eurostat website (Eurostat/About Eurostat/European framework) and will be removed from that website as soon as the ESS website is launched.

Information on each of the ESS members will keep the same structure as in INSIte (News, Who is who, management issues, etc). IN S T I T U T O N A C IO N A L D E E S T A D S T IC A Other projects under the Sponsorship group on communication: PrESS Network Guidelines about social media Guidelines/recommendations about educational websites

A common project for User Satisfaction Surveys/ Confidence surveys Actions in relation with other sponsorship groups (GDP and Beyond, Quality). Thanks for your attention IN S T I T U T O N A C IO N A L D E E S T A D S T IC A

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