www.dermalogica.com www.dermalinstitute.com a suggested flow chart for linking

www.dermalogica.com www.dermalinstitute.com a suggested flow chart for linking dermalogica school program 2011 manual Text copyright by Dermalogica. No part of this text may be reproduced in any way without written permission from Dermalogica. 023110 _____________________________ theory breakdown - introduction This breakdown is suggested to obtain the most efficient use and incorporation of the overlay program of Dermalogica support material with Milady Standard Esthetics Fundamental Textbook (10th edition). Milady Workbooks and State Board Review Text are normally completed simultaneously with each chapter. The bulk of chapters are completed in your basic (freshmen) or (junior phases ) about 8 - 10 weeks) and reviewed throughout rest of course. The flow chart provided will address each of these sections: Parts 1-3: Introduction, General Science and Skin Sciences Chapters 3 -12 these chapters are the most challenging theoretically and may take longer than scheduled. Use all support tools available to ensure high level of student comprehension.

Part 4: Esthetics: Practical/applied principles procedures and techniques Chapters 13 -16 are taught as lead -in to practical workshops and clinic. Chapters 17 19 extend through Hair Removal, Advanced Topics and Makeup. This is where the Dermalogica Partnership school program will be utilized the most. Part 5: Business Skills These chapters can be interspersed throughout to help prepare students for entering professional workplace. There are segments in the overlay program that help your students learn the business of retailing for career success. There is enough information provided in Dermalogica Partnership school program overlay program to help you create interactive learning centers and evaluations to challenge the student to improve the level of their practical skills and comprehension. We have created the flow chart on the following pages to link the chapters in the Milady Text with the Dermalogica segments as closely as possible. Please feel free to use the suggestions here as an exciting and stimulating addition to your curriculum. 2 _____________________________ curriculum flow chart Milady textbook and support material Theory Chapter

Subject Applied Theory Chapter/ Subject Instructor Support DPP Presentation slices Dermalogica IDI AV/DVD Support Student handouts Chapter 1-2 History/Image Introduction Chapter 3 Communication Orientation

DPS -Part1 Segment 1: Introduction IDI: DVD International Skin Care Techniques Dermalogica Student Kit and Product Knowledge Training Manual the book Segment 2: Understanding the Core Treatment Notes Chapter 4 Infection

Control Chapter 5 Anatomy and Physiology Chapter 6 Chemistry, Cosmetic Chemistry DPS - Part 2 Segments 3: Professional products Dermalogica Product Knowledge Training Manual - the book Chapter 7 Electricity Chapter 8 Nutrition Chapter 9 Phys of Skin Chapter 10

Disorders And Diseases Chapter 11 Skin Analysis Dermalogica Medi Bac Clearing DPS - Part 2 Segment 6 Face Mapping Skin Analysis Dermalogica Product Knowledge Training Manual - the book Dermalogica Product Knowledge Training Manual - the book

Chapter 12 DPS Dermalogica Product Segment 5: Product Abbreviations: IDI - International Dermal Institute, ISCT International Skin Care Techniques, DPP Selection/ Retail Knowledge Dermalogica Partnership Plus Ingredients products Training Manual - the book _____________________________ 3 curriculum flow chart Theory Chapter Subject Applied

Theory Chapter/ Subject Instructor Support DPP presentation slides Dermalogica IDI AV/DVD Support Student handouts Chapter 13 Treatment room DPS Segment 2: Understandin g the core treatment

Dermalogica training Manual the book Chapter 15 Massage DPS Segment 3: Professional products Dermalogica training Manual the book Chapter 14 Basic Facial treatments Dermalogica Segment 4: The Core Treatment ISCT IDI

training DVD Dermalogica training Manual the book Chapter 16 Machines DPS Segment 7: Treatment protocols AISCT IDI Advanced training DVD Dermalogica training Manual the book DPS Segment 7: Treatment

protocols IDI AISCT:DVD Dermalogica training DVDS MediBac Clearing Age Smart Chromo White TRx Solar Dermalogica Training manual the book Dermalogica Thermal Body Therapies DVD Dermalogica Training manual the book Notes

Chapter 17 Hair Removal Chapter 18 Adv topics Chapter 19 Makeup Chapter 21 Salon/Spa Business Chapter 22 Selling Products/ Services DPS Segment 8: Retail support Dermalogica Skin Bar DVD and training Manual DPS Segment 9: Clinic support

Abbreviations: AISCT Advanced International Skin Care Techniques Chapter 20 Career Planning _____________________________ 4 www.dermalogica.com www.dermalinstitute.com dermalogica partnership school program instructor training manual 2011 Text copyright by Dermalogica. No part of this text may be reproduced in any way without written permission from Dermalogica. 012011 _____________________________ contents Part 1 - Instructor classroom support and lecture notes : slides 3-7 How to use this program PowerPoint Presentation format* Cover sheets for each segment: slides 8-11

Segment 1: Introduction to course and classroom support Segment 2: Overview: Understanding The Core Treatment Segment 3: Dermalogica professional skin care products Segment 4: The Core Treatment Part 2 - Clinic preparation support and lecture notes Segment 5: Dermalogica retail skin care products Segment 6: Face Mapping skin analysis Segment 7: Dermalogica treatment protocols Part 3 - Miscellaneous support material Segment 8: Retail support Segment 9: Clinic support Note: Segments are what you will be showing in the classroom. Part 1 Cover sheets and contents are to help you organize your binder. *If you do not have a computer/projector in your classroom, you may have the slides printed on transparencies for use on an overhead projector. _____________________________ first steps: how to use this program and transferring files from a CD to your computer 1. 2. 3.

Youll receive a CD with your package. Open CD-Rom drive on computer and place CD into CD-Rom and close. Go to your desktop and double click on My Computer. Locate the disk on the computer and double click to open. Youll see a CD icon and the name of the disk on this screen. Once you locate the disk double click to open to access the folders/files. _____________________________ transferring files to your computer continued 4. The screen below will appear and you will left click once on the folder and then right click and hit Copy. 5. Next, locate the folder you would like to copy these files into and left click once on the desired folder. 6. Right click and hit Paste. You may also copy and paste to your desktop for easy access. *This process will take a few minutes The files that are on the CD should now be on the hard drive of your computer so you do not need to use the CD to access these files. CD should be kept in Directors office in case there is a change of computers. In addition, you may access this program from the Dermalogica Business Center, under Marketing your business - Partnership Schools.

_____________________________ to print out copies of your lecture note slides 1. To print out copies of your lecture notes from your computer: open the selected module, you may select the view you would like to print, but it doesnt make any difference, go up to File, select Print it will ask, Print what: _____________________________ printing copies of your lecture notes continued 2. Select notes page, then OK, and it will print out your file. If you only need certain pages printed out, (see Print range) you may select only the current page you are viewing or click onto slides and select the range of pages you would like printed out. _____________________________ printing your lecture notes continued 3. You may be more comfortable with printing out your lecture notes while

actually viewing them so just select notes page from the tool bar under View. If you are experiencing difficulties with the appearance of the slide presentation, it may be that your computer does not have the font that was used to create this program. Below are instructions for installing the correct fonts onto your computer. Font used is: HelveticaNeueLtStnCn Click START menu, click SETTINGS, then click CONTROL PANEL Double click the FONTS icon (OR RIGHT CLICK, SELECT OPEN) The FONTS folder will open. Highlight the selected font, then click FILE Click INSTALL NEW FONT, then click OK. If a message appears that says font is already installed, then click ok. If you are still having problems, please contact Linda Burmeister at the International Dermal Institute Corporate headquarters at 310-900-0733 between the hours of 9:00am-5:00pm PST. _____________________________ program format PowerPoint slide presentations In the high tech world of today, you have probably already discovered that we have to vary our teaching techniques to maintain a stimulating and engaging classroom

atmosphere. We have therefore formatted the program entirely on PowerPoint with instructions and script on the lecture notes. The lecture notes provide a mini course outline and subject references that tie in with your State Board Course Books and Curriculum, instructor preparation and support sources. Course segments segment 1 The course is divided into segments that start with a general and brief introduction into Dermalogica and who we are as a company. This will aid you in explaining questions that new students have regarding the differences in professional and non professional products that new students are sure to ask. Slides are numbered and categorized on the first slide of each section so that you may use only the slides that apply to your subject material for that particular time. Example: If you have introduced the skin analysis chapter in your theory class and are discussing the importance of the consultation card, you will put the theory into practice by introducing the consultation system they will be using. The students will reference the material from the Dermalogica training manual (the book) without your having to have them copy or take notes or listen to endless lectures none of which todays students want to do. Re-enforcing the theory by doing a show and tell, interactive discussion, feedback and workshop on what was covered will make for a more satisfactory learning environment. Example: If you are introducing a theory class on the elements and procedures for a face treatment, you will reference Segment 2: Understanding The Core Treatment, which explains the purpose of each step. Again, this is reinforcement of the theory with a specific direction and application to what they will be applying in a hands on workshop. _____________________________

program format You may choose to use only certain slides for your subject, return to them for a quick reviewbefore proceeding to the next few slides. Example: Once you have covered the purpose for each step in the Dermalogica treatment, you are now ready to introduce the products they will be using. Within this segment you may choose to only discuss a few products at a time. Though it depends on what you are teaching, it is a good idea to give an overview and a bit of information on each product that will be used in any demonstration or workshop for the day. Subsequent segments These will explain the purpose (what, why, when, how and where) of the Dermalogica professional product line in a comprehensive format. Your students will enjoy the hands-on approach to this learning experience and you will find it easy to integrate into your existing curriculum. Lecture notes scripts Under each slide is a description or brief explanation of what is pictured on the slide. The more you learn about Dermalogica, the less you will need to rely solely on that information. Please interject your own words and extra information from personal class notes from Dermalogica classes you have taken or refer to references in the book. Encourage and assign homework or group learning sessions from the book. By the end of the course, it should look pretty used. _____________________________ classroom support: dermalogica classes In order for you to be confident and comfortable with this addition to your

skin care course, you will need to be completely familiar with Dermalogica. To accomplish this, you will have the following options: On-site visits by a Dermalogica Business Consultant or Educator for introductory classes (bold) or participation in classes at the nearest International Dermal Institute training center. The Dermalogica classes are: *Derm Live Day 1 Retail Derm Live Day 2 - Professional The Dermalogica Skin Treatment includes Dermalogica signature Pressure Point Massage Great Success with Face Mapping - skin analysis and prescriptive retailing *Retailing made easy Additional product and treatment classes available to you: day theory, day hands on MediBac Clearing AGE Smart Shave ChromaWhite TRx UltraCalming

Skin Exfoliation and Resurfacing Techniques Sun, Skin and Smart Defense *Retailing made easy *These classes should - if at all possible - be observed by front desk staff, school coordinators and/or admissions personnel. Of course there are many other classes available for both the International Dermal Institute and Dermalogica so please feel free to take the classes that interest you and will help keep you passionately motivated about skin care _____________________________ visit education.dermalogica.com and take dermlive online! Visit our new education center at education.dermalogica.com Since the education resources no longer reside on the business center, it is now easier for you as an instructor - you only need to use your school (account) telephone number for easy access! Log on today to start exploring all of the resources available to you, from videos of treatments, to product manuals, the book, step by step

protocols, to webinars. We are planning on adding many more tools and resources so you can access education anytime and anyplace! The first time you log on, you will be prompted for information, once that has been checked - you will receive a confirmation e-mail giving you access. The education center is also where you can access dermlive online! DermLive is our first interactive online class, that allows you and any member of staff in your school such as front desk and clinic managers to become experts in their Dermalogica product knowledge and the Dermalogica concepts. Learn all about the products and test your knowledge as you move through the chapters that allow you to come and go as you please and have 3 weeks to complete the training. Its fun, interactive and has lots of video clips with did you know product and treatment tips to boost your confidence in working with and retailing Dermalogica. The Face Mapping skin analysis and Skin Bar client scenarios will also help you to dramatically boost your retail dollars. After successfully completing the quizzes and completing the online training, you will be certified and receive a special dermlive certificate and pin in the mail

Dont forget if you are an owner or manager to visit the Dermalogica business center for everything you need to run, grow and market your business from e-blasts, postcards, displays sheets, telephone scripts, [email protected] by Jane and PDFs of the profit flash. _____________________________ part 1: segment 1 introduction to course PowerPoint presentation slides 1- 29 What you will be learning: Key elements of the classic Dermalogica Skin Treatment Consultation _____________________________ part 1: segment 2 overview: understanding the dermalogica skin treatment PowerPoint presentation slides 1-17 The purpose of each step in the treatment is outlined. _____________________________ part 1: segment 3 dermalogica professional skin care products PowerPoint presentation slides 1- 49

An overview of Dermalogica professional treatment range with reference guide for student participation and study. Reference: Dermalogica training manual the book _____________________________ part 1: segment 4 the dermalogica skin treatment PowerPoint presentation slides 1-20 This segment is to be used before you demonstrate the classic face treatment to explain the how and what of the procedure. It details each step and your options for each Dermalogica product to be used. Each slide contains student references as well as instructions for your demonstration. This segment would be shown and discussed before students practice in a workshop to help them learn and review protocols. _____________________________ www.dermalogica.com www.dermalinstitute.com dermalogica partnership school program

instructor training manual 2011 Part 2 Text copyright by Dermalogica. No part of this text may be reproduced in any way without written permission from Dermalogica. 012011 _____________________________ contents Part 2 - Clinic preparation support and lecture notes Cover Sheets for segments 5-7 Segment 5: Dermalogica retail skin care products - The Gray line for maintenance - Segmentation lines for specific skin conditions Segment 6: Face Mapping Segment 7: Dermalogica treatment protocols 2 _____________________________ part 2: segment 5 dermalogica retail skin care products Power Point Presentation Slides 1-50 An overview of Dermalogica retail products with reference and guidance Dermalogica training manual the book

3 _____________________________ part 2: segment 6 face mapping skin analysis Power Point Presentation Slides 1-17 A revolutionary and fresh approach to skin analysis. Students will be more confident and interactive with their clients. 4 _____________________________ part 2: segment 7 dermalogica treatment protocols Power Point Presentation Slides 1- 9 An overview of suggested Dermalogica professional treatments with reference guide for student participation and study. Dermalogica training manual the book 5 _____________________________

www.dermalogica.com www.dermalinstitute.com dermalogica partnership school program instructor training manual 2011 Part 3 Text copyright by Dermalogica. No part of this text may be reproduced in any way without written permission from Dermalogica. 012011 _____________________________ contents Part 3 - Miscellaneous Support Material Cover Sheet for segments 8 and 9 Segment 8: Retail Support For Instructor: Segment 9: Clinic Support (Print out as slides) _____________________________ part 3: segment 8 dermalogica retail support Power Point Presentation Slides 1-9 Teaching and encouraging your students the concept of prescriptive

retailing. _____________________________ part 3 Segment 9 Clinic support For Instructor: Clinic Support (Print out as slides 1-6) _____________________________ www.dermalogica.com www.dermalinstitute.com dermalogica partnership school program clinic support Text copyright by Dermalogica. No part of this text may be reproduced in any way without written permission from Dermalogica. 012011 _____________________________ clinic support: skin care profitability Setting up a Retail Area Designate an area for retail products that readily allows for client trial of tester

products. This area can be in close proximity to a cashier or receptionist who can assist in the retail sale. If pilferage is a concern, use a Dermalogica Tester Unit stocked with product next to the front desk. Back stock can be kept behind the counter, on display shelves, or behind locked {glass} cabinets. Product should be visible. The retail area for skin care should be dedicated to only Dermalogica. All displays should be clean and fully stocked with product. Product Directories and Skin Care Advisors offering a simple explanation of each of the products are also available. A merchandising schematic is provided to help you arrange the products in an efficient and appealing manner. Each product is marked with a pricing bar code that allows for efficient price scanning at checkout and helps maintain control of your inventory. Inventory and Ordering Inventory and ordering should be assigned on one of the slower days at the school. We recommend doing inventory once a week; placing your order from the Inventory Control Form. An accurate inventory also enables you to determine if any pilferage is occurring. The order quantity should match what youve sold, unless you increase the amount due to a promotion or anticipated increase in sales. 30 _____________________________ inventory control Dermalogica Inventory Control Forms are available to help you facilitate and manage your retail as well as classroom inventory. This is a task that can be

shared with your students to help train in management skills. Holding them accountable for how much product is used for services and how much is being sold to clients. Complete the form as follows: 1. Enter the desired quantity of stock that you want to keep in the Desired Inventory Level column. After completing this step, copies should be made of the form for future inventory taking and ordering. 2. Count the number of each product on hand and enter under Stock on Hand 3. Subtract Stock on Hand from the Desired Inventory Level 4. Indicate the amount you wish to order in the Order Quantity column. Example: Code Description Inventory Desired On Hand Stock Sold Quantity Quantity Order

Level ________________________________________________________________________ 3253 3250 Essential Cleansing Solution, 16 oz Essential Cleansing Solution, 8 oz 6 12 2 3 4 9 4 9 Pricing and Profitability Retailing can generate enormous profits for your school. For example, when the school buys an 8 oz cleanser for $16.50 and sells it for $33.00, the profit on this one item is $16.50. All Dermalogica products are 100% markup, so it is very easy to calculate the schools profit. On a larger scale, the potential profits are even more impressive. If the school purchases $500 to $1000 in retail products every month, this equates to

product at $1000 to $2000 retail value. Thats a $500 to $1000 gross profit for the school. Over the course of one year, that is $6,000 to $12,000 in gross profit. Using Dermalogica marketing tools and promotions will generate more enthusiasm from your students to reach target goals in retailing. Increasing your retail sales can reach potential profits of 30 to 50k per year! 31 _____________________________ retail training of staff and students Your staff, including students, should be trained in the importance of retailing. Everyone (skin therapist, receptionist, etc.) should understand the basic features and benefits of each of the products. When discussing retail products with clients, sell benefits, services and professional expertise - not products. We recommend using the following easy-to-learn retailing guidelines to train anyone working in your retail center. Sell Benefits, Sell Service and Provide Education Sell Benefits The majority of todays client are very savvy about skin care, what they really want is results. They want to know, whats in it for me? In general, clients purchase products and enlist our services for the benefits of healthier, clearer and younger-looking skin. It is the professionals job to ensure that when clients purchase benefits, they get results plus outstanding customer service. Sell Service

Recommending or prescribing the appropriate products for a clients athome skin care needs is NOT a selling job; its an integral part of a salon consultation and service. Students will learn how to emphasize to clients the importance of home care maintenance in order to maintain skin health. This is the key to building a strong client retention rate and a successful skin care clinic business. 32 _____________________________ retail training of staff and students Provide Education Remember, clients are more sophisticated today; they live in a world of over-hyped products. An explanation of their skin analysis, followed by a knowledgeable discussion of the features and benefits of Dermalogica will educate them, win their confidence and help them make the right decisions about their skin care needs. One of your strongest selling tools is Dermalogicas trademark Face Mapping skin analysis technique and marketing tools. Retailing to the client We cannot be profitable in this industry by offering services alone; retailing must comprise fifty percent of your business if you are to prosper. For school clients, the experience of having a Face Mapping skin analysis, education on their skin condition and having a professional home care prescription recommended by a well trained student is an

experience in itself. Many clients may be experiencing a professional skin treatment for the first time. You have an opportunity to make a difference in the health and appearance of their skin. Retailing is not only a profit for the school, but it also helps train and prepare new skin therapists for the real world of being gainfully employed or owning a successful skin care business. 33 _____________________________ retail training of staff and students The Skin Bar Placing a few try me products at the front desk area and offering clients and staff a complimentary 5 minute Face Mapping skin analysis will give your students the confidence they need to approach clients in a professional skin environment once they have graduated and entered the professional arena. Besides, its fun!!! 34 _____________________________

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