NIKE Industry and Company Analysis

NIKE INDUSTRY AND COMPANY ANALYSIS Presented by: Paige Adams, Haley Smith, Laura Freeman, Dan Lawson, Hayley Jacobs, Gage Mitchell History of Nike Bill Bowerman and Phil Knight Desired greater performance shoes Founded Blue Ribbon Sports in 1964 Created the Swoosh and changed name to Nike in 1971 Based in Beaverton, Oregon Nike Today Nike is now the worlds leading supplier of athletic shoes

and apparel and major manufactures of sports equipment. We are continuously working to expand, improve, and remain competitive within the industry. Industry Analysis: Outsourcing Industry Analysis: Personal Consumption Industry Analysis: Change in Expenditures Industry Analysis: Footwear Type Distribution Industry Analysis: SATRA Shoe and Allied Trade Research Association Built upon strengths of knowledge, research, and testing

Help to control manufacturing costs and improve quality through the evaluation of materials and production. Moist Heat Setting reduced manufacturing time Advanced Moisture Management Test correcting problems efficiently New comprehensive testing facility in China Industry Analysis: Spokespeople Under Armour Nike Cam Newton Aaron Rodgers

Tom Brady (previously with NIKE) Ray Lewis Miles Austin Adidas Reggie Bush David Beckham (soccer) Yao Ming (basketball) Mark Sanchez Patrick Peterson Tim Tebow Tiger Woods Michael Jordan Lance Armstrong (contract

terminated in Oct. 2012) LeBron James Kobe Bryant Kevin Durant Industry Analysis: ROA Industry Analysis: Return On Assets 18 16 14 12

10 Nike Under Armour Adidas Group 8 (Shown in Percent form) 6 4 2 0

2011 2010 2009 2008 2007 Industry Analysis: Return on Equity 30 25 20

Nike Under Armour Adidas Group 15 10 (Shown in Percent form) 5 0 2011 2010

2009 2008 2007 Industry Analysis: Bankruptcy Prediction Bankruptcy Prediction Nike 4.695 Under Armour 4.572

Adidas Group 2.236 Desire a high z-score Less possibility of bankruptcy Industry Analysis: EPS Industry Analysis: Market Share Industry Analysis: Market Share Industry Analysis: Potential Growth for Industry SWOT Analysis - Adidas Strengths

Weaknesses Opportunities Threats Worldwide presence with Revenues greatly depend on shoe international recognition sales Diversified products shoes, Dependent on third party equipment, clothing and manufacturing accessories Workforce of over 45,000 employees

Growing sporting goods industry in emerging countries Sponsorship agreements increase visibility Other successful brands in the market Consumers are becoming more costfocused as opposed to brandfocused Copycats hurt brand image SWOT Analysis Under Armour Strengths Weaknesses Opportunities

Threats Innovation Financially strong Strong distribution chain High profit to earning ratio Use widely known athletes as spokespeople Lower prices (lower costs) Become more relatable High pricing Not cost efficient No set marketing strategy Young company

Economic recession Strong competition within the market Male-dominated focus SWOT Analysis - Nike Strengths Weaknesses Opportunities Threats Cost effective manufacturing network Brand Equity Strong R&D capabilities

Growing sporting goods industry in emerging countries Higher inventory than competitors Declined liquidity Competitive landscape Rising manpower costs Product counterfeiting risk COMPANY ANALYSIS Company Compatibility Profile: Managerial Factors 0% Weak

Neutral (50) Strong 1. Corporate Image, Social Responsibility X 2. Use of Strategic Plans and Strategic Analysis X 3. Environmental Assessment and Forecasting X 4. Speed of Response to Changing Conditions X

5. Flexibility of Organizational Structure X 6. Management Communication and Control X 7. Entrepreneurial Orientation X 8.Ability to Attract and Retain Highly Creative People X 9. Ability to Meet Changing Technology X

10. Ability to Handle Inflation X 11. Aggressiveness in Meeting Competition X 100% Company Compatibility Profile: Competitive Factors 0% Weak Neutral (50)

Strong 100% 1. Product Strength, Quality, Uniqueness X 2. Customer Loyalty and Satisfaction X 3. Market Share X 4. Low Selling and Distribution Costs X 5. Use of Experience Curve for Pricing

X 6. Use of Life Cycle of Products and Replacement Cycle X 7. Investment in New Product Development by R&D X 8. High Barriers to Entry into the Companys Markets X 9. Advantage Taken of Market Growth Potential X 10. Supplier Strength and Material Availability

X 11. Customer Concentration X Company Compatibility Profile: Financial Factors 0% Weak Neutral (50) Strong 1. Access to Capital when Required

X 2. Degree of Capital Utilization X 3. Ease of Exit from the Market X 4. Profitability, Return on Investment X 5. Liquidity, Available Internal Funds X 6. Degree of Leverage, Financial Stability X

7. Ability to Compete on Prices X 8. Capital Investment, Capacity to Meet Demand X 9. Stability of Costs X 10. Ability to Sustain Effort in Cyclic Demand X 11. Price Elasticity of Demand X 100%

Company Compatibility Profile: Technical Factors 0% Weak Neutral (50 Strong 100% 1. Technical and Manufacturing Skills X 2. Resource and Personnel Utilization

X 3. Level of Technology Used in Products X 4. Strength of Patents and Processes X 5. Production Effectiveness and Delivery Schedules X 6. Value Added to Product 7. Intensity of Labor to Produce to the Product X

X 8. Economies of Scale X 9. Newness of Plant and Equipment X 10. Application of Computer Technology X 11. Level of Coordination and Integration X Assessment of Cultural Elements Founders beliefs

Key executives style Maturity of organization Openness and trust Recognition for performance QUESTIONS?

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