Media - Vanderbilt University

Media How Mass Communication Influences Us and What Does This Have to Do with Guns? Media Effects Agenda Setting: When the mass media pay attention to particular events or issues, they determine, or set the agenda for, the

major topics of discussion for individuals or society. They dont tell us what to think, but they tell us what to think about. Media Effects Contd Cultivation: Heavy viewing of television leads individuals to perceive reality in ways that are consistent with the portrayals they see on

television. The more time an audience spends watching TV, the more likely the audiences view will be cultivated by the images and portrayals seen on TV. Media Effects This now includes consumption of social media to a lesser degree.

What is Framing? Think of the messages that you get from media. What part of them to do see/hear? What is happening in this photo? Framing Here is another angle: This famous photograph was on

the cover of many newspapers. What seems to be happening here? Media Framing Watch this video and see what actually happened after the Stanley Cup playoffs in Vancouver, BC, a few years ago. How has your perception changed? http://www.youtube.com/watch?v=8mtURc7mkUg

This is media framing. When you only see or hear part of a story, you form an opinion based on how the event is framed for you. Television News What makes good news? Pictures. What type of news lends itself to pictures? Crime why? Crime news is quick, gets our attention, and has lots to see.

Issues such as school budget meetings, legislative hearings are too complicated, perhaps too complex and would require too much explanation. Television Compared to Other Media TV time is finite. You cannot expand past the 20 or so minutes of each half hour of programming. Everyone sees

the same program, there are no variations. Newspapers can add pages or sections. You can pick and choose what you read, and no two people read the same paper. Internet media is almost unlimited. You choose what to click on, so you customize your news

Medias Influence Nearly everyone remembers Columbine High School. Why? Because it was on our news and in our news for days, weeks and months. School shootings are often compared to Columbine. When the Columbine shooting took place, media

immediately called it the worst school killing in history. True or False? Andrew Kehoe Bath, Michigan, 1927 Andrew Kehoe blew up the consolidated school

in Bath, Michigan (a town 10 miles NE of Lansing) on May 18, 1927, killing 44 people, most of them students. The story was on the front page of the NY Times for two days and then disappeared. Why dont we know about it?

Likelihood of Victimization How likely are you to be the victim of a violent crime in a given year? Less than 1% Who worries the most about being a violent crime victim? Who is the most likely to be a violent crime

victim? Why Do Americans Want Guns? Protection/Fear of victimization Recreation Insecurity Social pressures (all my friends have guns) Marketing

Recently Viewed Presentations

  • ECC - Warehousing - Learning Block 5

    ECC - Warehousing - Learning Block 5

    Order Weight and Manifest? The objective of this activity is to ensure that each outbound shipment is sent by the most: cost-effective transportation method and has proper documentation to support the specifics of the order (e.g., export documentation, proper freight...
  • Newton's Third Law - Lancaster High School

    Newton's Third Law - Lancaster High School

    Zero Net Force If there is zero net force, then a = 0. F = ma However, an object can be moving even if there is zero net force on the object. It is moving with a constant velocity Constant...
  • Chapter 11 - Political Developments in the Early Republic

    Chapter 11 - Political Developments in the Early Republic

    Differed from the North, whose leaders taught it was un-Christian. Huck Finn. example. As long as the culture and economy was preserved, the South had little incentive to make progress economically or culturally.
  • PowerPoint 演示文稿

    PowerPoint 演示文稿

    What is Part 11. 21 CFR Part 11 (Part 11) applies to electronic records and electronic signatures that persons create, modify, maintain, archive, retrieve, or transmit under any records or signature requirement set forth in the Federal Food, Drug, and...
  • Preliminary Hsc Pdhpe

    Preliminary Hsc Pdhpe

    MUSCULAR STRENGTH. Muscular strength is the ability of muscles to apply force to an object. Strength is also important when participating in physical activity and is particularly significant in team games like rugby league.
  • PowerPoint Presentation

    PowerPoint Presentation

    1 A Continent of Villages to 1500
  • Glasgow Youth Council Policy Log

    Glasgow Youth Council Policy Log

    ASH Scotland "The Glasgow Youth Council supports ASH Scotland's 'Charter for a tobacco Free Generation' which aims to achieve an adult smoking rate of 5% or less in Scotland by 2034." Recommendation was made by the Executive Committee and agreed...
  • Signatures of Time-dependent Heating in Active Regions and

    Signatures of Time-dependent Heating in Active Regions and

    3. What are the primary observable signatures of impulsive heating in active regions?. Time-lag plots (Viall & Klimchuk 2012, 2017), which correlate signatures in the SDO/AIA coronal channels that are sensitive to different wavelengths / temperatures, are broadly consistent with...