第一節 佐丹奴giordano

GIORDANO NET BSX

1.

2. 3. 4. 1. 2.

3. 4. 1. 2. 3. 4. 5.

4P STP STP , S: Segment ( ) T: Target Market ( ) P : Position ( ) STP STP STP

4P 4P (McCarthy)) 4P (Product) (Price) (Place) (Promotion) SWOT SWOT Strengths Weaknesses

Opportunities Threats (Michael Porter) 80 ( )

( )

1. 2. 3. 4.

5. 6.

(Bohdanowicz.J & Clamp.L)1997

GIORDANO 1981

GIORDANO GIORDANO 2000 1. 2. GIORDANO

3. 4. GIORDANO 5. NET 1991 1993

NET NET BSX

1999 7 Bluestar Exchange BSX BSX 1980 BSX T

4PP 1. GIORDANO GIORDANO 2001 A --- 2001 GIORDANO LADIES B ---GIORDANO LADIES2001 image C ---

D --- GIORDANO LADIES GIORDANO GIORDANO A

B GIORDANO C + D E F -

A B C D 2. NET 1. 2.

3. 1. 2. YAHOO 24 3. 130

1. W-NET 2. NET NET 3. 2012 4. 3. BSX 1.

2. 3. 1. 2. 1. BSX

2. 3. BSX 4. 5. 6. 3 7. RODY 8. 1. GIORDANO ( ) GIORDANO

baleno NET Uniqlo ( ) GIORDANO ( ) GIORDANO ( ) GIORDANO ( ) GIORDANO

2. NET ( ) ( ) NET 2008 YAHOO 24 ( ) ( ) ( ) OL

3. BSX ( ) ( ) ( ) ( ) GIORDANO BSX

( ) 18-25 SWOT 1. GIORDANO Strengths Weaknesses A B

C D A B Opportunities Threats A

B C D A B C

D E F 2. NET Strengths Weaknesses

A A B B C C Opportunities Threats A

B A B C 3. BSX Strengths

Weaknesses A B C A B Opportunities

Threats A B A B C

D

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