Entrepreneurship Development for the Creative Industries

The role of higher education in promoting enterprise in the creative sector Loykie Lomin University of Winchester Gaynor Richards Department for Culture, Media and Sport Objectives of the session 1. Discuss entrepreneurship development for

the creative industries 2. Address creative enterprise as an emerging area of scholarship 3. Reflect upon current situation 4. Set up an action plan (have a strategy and a future) Structure of the session 1. 2.

3. 4. 5. Gaynors introduction & presentation (5mn) Loykies introduction & presentation (5mn) Activity in small groups (15mn) Plenary session (15mn) Agreement on action plan (5mn)

Entrepreneurship Development for the Creative Industries The Role of Higher and Further Education Gaynor Richards Higher and Further Education Development Manager Department for Culture, Media and Sport Skills & Entrepreneurship Task Group The challenges

Lack of: Appropriate entrepreneurial learning opportunities Incentives for the HE and FE to develop entrepreneurial learning Knowledge as to what does and does not work Recognition of the particular needs of the sector A framework for change and development

Skills & Entrepreneurship Task Group Existing provider models 1. Curriculum embedded A) Assimilated/tacit learning within programmes B) Bolt-on enterprise modules 2.

Extra-curricular 3. Enterprise Centres

Business start-up workshops Summer schools Incubation Postgraduate Programmes 4.

MA/MBA creative programmes Master of Enterprise Continuing Professional Development (Lifelong Learning) 5. Short skills development courses

Knowledge Transfer Partnerships External agency programmes NESTA Creative Pioneers, Crafts Council, Design Council, Young Enterprise etc Skills & Entrepreneurship Task Group Unrealised Potential

Cultural entrepreneurs need to develop a mix of creative and business skills often at different stages of their careers. Education institutions are often too inflexible to deliver these skills as and when the entrepreneurs need them (Leadbeater and Oakley, 1999) Skills & Entrepreneurship Task Group Building Entrepreneurial Capacity

Need to move away from traditional models that involve wholesale import of business thinking and skills into creative programmes. Alternative paradigm involves developing capacity of students and graduates to be entrepreneurial in any context (selfemployment, within a larger organisation, social enterprise etc) Skills & Entrepreneurship Task Group

How? Some of our Ideas Targeted Investments: Pump-priming for Pilot-initiatives to develop sustainable learning opportunities. Network of regional Creative Industry Professors as champions of change Increase capacity through a national Creative Entrepreneurship Scheme of start-up support building upon existing schemes

Incentives Funding for pilots Capital investment into facilities and equipment Policy HEFCE, RDAs, DfES, DTI, Science & Innovation Framework etc Skills & Entrepreneurship Task Group Contact

Gaynor Richards Higher and Further Education Development Manager Department for Culture, Media and Sport Based at: Manchester Metropolitan University Regional Office, Ormond Building All Saints, Oxford Road Manchester, M15 6BX Tel:

0161 247 4625 Fax: 0161 247 2209 Email: [email protected] Skills & Entrepreneurship Task Group The personal is political. Where in a university should enterprise be based?

What resources do we have to teach enterprise to arts students? www.arts-enterprise.com How can we prove (to the outside world) that we are real scholars? Creative enterprise in higher education:

An emerging area of scholarship? Protocol: Discussion in small groups Three areas to discuss 1. Reflect "on the past": What are the challenges you have encountered so far with teaching and developing creative enterprise?... (5mn) 2. How can we concretely integrate entrepreneurial

learning within the existing curriculum? Suggestions of innovative practice?... (5mn) 3. What will we do together? e.g. edited publication, network of professional practice in creative enterprise education?... (5mn) Plenary session