Disseminatind statistics: Internet and Publications

Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011 A new way of publishing (I) Maria-Luz SEOANE ([email protected]) A new way of publishing Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Long tradition of INE as an editor 1858: 1st statistical yearbook published Evolution: statistical production expanded

1990: over 100 titles/ year + other published material random approach to publications and difficult to identify them as INE products . Conclusion need for standardisation & branding Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Standardisation of products & branding Logos: Layout:

Books - letters - questionnaires Covers, pages, tables, graphs, fonts Colour codes: Cover of the book (colour theme) Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Publications Social indicators Economy

Agriculture Industry ... Colour codes branding Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Background to the last 150 years - From 1858 to the 90s (dissemination on paper format) - 1996: INE website was born (marketing tool) - 2000: launch of INEbase

greater access to the general public free of charge - 2004: almost all INE data available on the web Big success!! huge impact on INE dissemination Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Detailed tables-Year 2005 2 books (400 pages each) Published: March 2006 im

Companies Central Directory p c o os s m ag ib ai p e l e n te to st Access to the results Disseminating statistics: Internet and Publications A new way of publishing

Madrid, 4 - 6 April 2011 After the arrival of internet - certain changes were needed with regard to the publications The dissemination basic instrument was under revision ( a book of tables was not the best product for most users) New technologies allowed new alternatives - a new dissemination policy based on two rules: 1. Electronic first: on line (free of charge) + off line 2. Paper format products with some added value Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

Added value in our publications (goals) Provide some From analysis, not only to data different surveys With geographical and temporal Add comparisons maps & graphs Encourage a more

user-friendly approach to statistics Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Some relevant events - Printed books of tables: 80 in the 90s, 7 in 2007, 1 in 2008 - 2007: Decision of the Board of Directors of INE on printed books THE DIRECTORS SUPPORT IS ESSENTIAL !! - 2008: Decision of the Cabinet of Ministers of Spain on Environmental considerations in contracts by the Public Administration

Electronic format for Public Administration output (mainly Internet) Paper only as justifiable exceptions (recycled) 40% reduction of print runs before end 2015 (compared to 2006) EXTERNAL PRESSURE !! Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Impact on INEs editorial products Enhancement of overview books & leaflets Spain in the EU-27, Spain in figures , Iberian Peninsula in figures Women & Men in Spain , Sustainable Development

Panorama of the Industry PDF: FREE of charge Some examples (www.ine.es) Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011 Spain in figures. Standard page layout Simple graphs Clear, easy to understand texts: - Most recent data (t) - Comparison (t-1) - Rankings (top 3...)

A new way of publishing Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Spain in figures Target: the general public Objective: panorama of the most relevant demographic, social and economic aspects of our country and its surrounding environment. Sources: INE and others (national + international) Structure: 20 chapters; 56 pages Price: 2.38 euro (paper), PDF free of charge 54 000 copies in Spanish (previous versions: 31 000 85 000)

2 000 copies in English Annual: published for more than 35 years, modernized in 2004 Marketing purposes ! Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011 A new way of publishing Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

INE figures Clear identification of the LABEL Clear TOPIC Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 INE figures. Content (+) Signposting (+) Content The industry in the economy as

% of GDP 8 pages, free of charge 10 000 copies on average (to 45 000 if interesting for the respondents) Marketing purposes ! PDF (32 000 visits in 2010) Geographical comparisons: EU & national Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

The yearbook Labeling (clear identification of): INE- title year General public Sources: (national + intern.) 16 chapters & 800 pp. Paper (600 copies, 36.95 euro) PDF Copies sold Visits to PDF 2008 2010

320 187 43 000 46 000 Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Women and Men in Spain Labeling & signposting Chapter INE - title year (IMPORTANT web) Text, maps, graphs & small

tables 80 pages (paper & PDF) 7 chapters 5th edition (2010), International Womens Day (8 March) 2011: HTML & PDF Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011 Sustainable Development 2008- Content Benchmarking exercise of some selected indicators EU, Spain , the maximum & minimum values A new way of publishing Disseminating statistics: Internet and Publications

A new way of publishing Madrid, 4 - 6 April 2011 What do they have in common? Good signposting Visual information: - colours, graphs & maps - selected tables & rankings (the top ten main producers) Wider scope on content: - use of different sources: other ministries, Eurostat, - incorporate some analysis (texts) - variation over a period of time - national + international comparisons Disseminating statistics: Internet and Publications

A new way of publishing Madrid, 4 - 6 April 2011 Learning from our own experience 1. Size & layout 2. Visual tools & colour 3. Use of symbols & units 4. Signposting and branding From INEs perspective (the producer) Environmental aspects and the users point of view Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

From INEs perspective 1. Size & layout - Small or special formats constrains in selecting the content difficulties in layout (i.e. Spain in figures) 2. Visual tools & colour difficult to produce well balanced publications (text-visual tools) avoid complex graphs (double scale charts, too many variables) 3. Use of symbols & units be consistent throughout the whole publication 4. Signposting and branding select informative, short titles for the publication (i.e.: Sustainable Development) Disseminating statistics: Internet and Publications A new way of publishing

Madrid, 4 - 6 April 2011 From the users point of view PDF They download & print! 1. Size & layout - Small or special formats waste of paper (i.e. Spain in figures) 2. Visual tools & colour enough contrast - print in B/W avoid dark colour backgrounds (Yearbook 2008 vs 2009) They get only what they need! 3. Use of symbols & units make sure the information is at hand 4. Signposting and branding identification: source publication temporal reference INE Yearbook 2008 use your corporate logo & colour

Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Some results Editorial production: books + leaflets (million of pages) Print runs 50 40 41 32

30 20 14 10 10 9 3 0 2005 2007 2008

2009 Number of visits to PDF 2007 2008 2009 Women & men in Spain 8 000 17 000 20 000 21 000 Free PDF 2006

2010 2010 Sustainable development 6 700 10 000 Inmigrants 2007 7 800 5 700 Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011

A new way of publishing (II) Challenges Maria-Luz SEOANE ([email protected]) A new way of publishing Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Achievement s And now... ?

Challenges = opportunities Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines 140 characters or less

Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 WIKI Opportunities (?) short and easy... Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines

Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines

Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Web magazines

Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) short and easy... Women and men in Spain 2011 PDF - 7 topics Independent files: - Text (Introduction/ Definitions / Comments & Observations)

- Tables (Excel o PC-axis) - Graphs - Links Women and men (sources & other information) - Also PDF Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

Opportunities (?) short and easy... Italy Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less

Twitter is used as a loudspeaker by the media Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less Gearing the organization for "outgoing" media work Source:Making Data Meaningful. Part 3: a guide to communicating with the media ...proactive efforts to package and distribute statistical data in a way that is appealing, understandable and useful to the media.

...team may be more skilled in writing in plain language and pulling out the important points for the user. Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less Emerging technologies for communicating Source:Making Data Meaningful. Part 3: a guide to communicating with the media - Users of media now choose how, where, at

what time, and in what amounts they wish to consume information. - People now "viralize" (redistribute on- line)messages from other. Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less

Balancing accuracy and quick access Source:Making Data Meaningful. Part 3: a guide to communicating with the media ...People find it hard to keep up with the pandemic of information that reaches them through a multitude of sources. We used to be data poor, now the problem is data obesity NSOsinformation must be reliable and trustworthy. Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

Opportunities (?) 140 characters or less Prepare your texts to be selected and used by: How many snacks can we get from a single press release? English / Spanish Disseminating statistics: Internet and Publications A new way of publishing

Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less Squeezing out a press release Write good headlines on this press release. Try to write easy-to-read sentences no longer than 120 characters with the most relevant content, ready to be used as a tweet. Objective: Help a journalist under rigid deadline to select your information. Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011

Opportunities (?) 140 characters or less Squeezing out a press release The author unit said: 135 110 126 103 Disseminating statistics: Internet and Publications A new way of publishing Madrid, 4 - 6 April 2011 Opportunities (?) 140 characters or less Squeezing out a press release 135

25 732 euros is the average annual income of Spanish households in 2009 (2.9% less than the previous year). 107 Disseminating statistics: Internet and Publications Madrid, 4 - 6 April 2011 Thanks for your attention ([email protected]) A new way of publishing

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