Defining Online Bullying - download.microsoft.com

Online Bullying WW Among Children 817 Prepared by Telecommunications Research Group For Microsoft Corporation Defining Online Bullying Microsoft recently commissioned a study to understand the global pervasiveness of online bullying. While defined formally by some as cyberbullying , what is seen as cyberbullying can vary between different cultures, and even among different individuals. In addition, cyberbullying, as a term, is not recognized worldwide. To address this, the study explored the issue by asking children about negative experiences theyve had onlinefrom their point of view (i.e., being called mean names, being teased, etc.). While such experiences may not be viewed as bullying by all who experience it, these behaviors may be considered by some as having potentially adverse effects. Q4. Q4. Primary Primary definition definition of of cyberbullying cyberbullying used used in in this this study study Q4. Ask About Experiences You have been unfriendly or mean toward other children on the Internet or offline You have made fun or teased other children on the Internet or offline You have called other children mean names on the Internet or offline Other children have been unfriendly or mean toward you on the Internet or offline Other children have made fun of you or teased you on the Internet or offline Other children have called you mean names on the Internet or offline 2 Background & Methodology Purpose: Conduct a survey to investigate the prevalence of online bullying worldwide. Audience: 8-17 year old children balanced by gender. Adults were allowed to help their children answer questions if necessary. Sample Size: N=7644, Quota~300 per country/region Methodology: 5 minute online survey. 7 countries/regions required the interviews to be conducted in person (in italics below). Fieldwork and data processing performed by Synovate. Geography: 25 countries/regions - Australia, Argentina, Brazil, Canada, China, Czech Republic, Egypt, France, Germany, India, Italy, Japan, Malaysia, Morocco, Norway, Pakistan, Poland, Qatar, Russia, Singapore, Spain, Turkey, UAE, UK, US Timing: January 11, 2012 to Feb 19, 2012 3 Executive Summary Online bullying affects nearly one in four children aged 8-17 Thirty-seven percent report being bullied online. Online bullying can take the form of children being mean or unfriendly, calling others mean names and making fun of or teasing others. While not all may consider this to be online bullying, it can have adverse effects. Twenty-four percent admit to bullying someone else online Spending more than 10 hours per week online increases the chances a child becomes a victim of bullying (46% vs. 29%) and bullies others online (30% vs. 19%) Bullying is pervasive and contagious Eighty-Six percent of children surveyed say they have been bullied online and/or offline Those surveyed report offline bullying is nearly twice as common as online bullying (72% vs. 37%) Bullying has a widespread negative influence within childrens social circles. Children are more likely to: Bully someone else online if they have friends that do (45% vs. 24%) Be bullied if they were a witness to someone else being bullied online (64% vs. 37%) Be bullied if they bully someone else online. (63% vs. 37%) Bully others online if they bully others offline (31% vs. 24%) 4

Executive Summary Knowledge about bullying is surprisingly low Forty-two percent report knowing little or nothing about online bullying Among those whove been bullied online, 34% reported they know little or nothing about online bullying Fifty-four percent of those surveyed say they are very or somewhat worried about online bullying. The level of concern rises to 65% for children whove been bullied online. Parents need help to figure out the best steps to take On average, children surveyed report their parents take three steps to address online bullying. No particular step stood out (i.e. >50%) which suggests a lack of consensus about what are the most effective ways to protect children online. The most common steps taken are: talking to their children about the risks of being online (50%), monitoring their online usage (44%) and teaching them online manners (39%). Less than one-third of children surveyed report their parents take steps that focus on how to manage and cope with online bullying. Teach their children how to help protect themselves from being bullied online (29%) Teach their children not bully others online (28%) Discussed how to deal with online bullying with their children (26%) The more steps taken, the higher the incidence of online bullying. Other research shows that parents typically take steps AFTER an online bullying experience not before which helps explain why steps taken increases with higher levels of online bullying. 5 Executive Summary Formal school policies and education do not appear to reduce bullying According to children surveyed the online bullying rate for schools with formal policies is higher than schools with none (44% vs. 32%). The same is true for schools that provide education to parents, teachers or students (43% vs. 32%). Overall, schools without policies or education have a rate of bullying that is five points lower than the worldwide average of 37%. This result may also be due to schools implementing policies as a reaction to an existing problem. Schools may only implement formal policies and educational programs AFTER online bullying has reached a critical level. Online bullying is more prevalent among 13-17 year olds Children 13-17 surveyed are more likely to: Be bullied online (43% vs. 31%) Bully someone else online (29% vs. 18%) Be knowledgeable about online bullying (69% vs. 46%) Be concerned about online bullying (56% vs. 52%). Children 8-12 surveyed are more likely to be bullied offline (76% vs. 68%). Children report their parents emphasize different steps to protect them depending their age Monitoring their children (51% vs. 36%) and setting time limits (41% vs. 28%) are more common among 8-12 year olds 6 Executive Summary Bullying is higher for girls Girls report being more likely to: Be bullied online (38% vs. 36%) and offline (74% vs. 70%) Be concerned about online bullying (57% vs. 50%) Have a friend who was bullied online (34% vs. 32%) Have a friend who bullied someone else online (15% vs. 12%) Girls report receiving different amounts and types of help from parents. Girls report being more likely to: Get help (more steps taken by their parents) 3.4 vs. 3.2 Be told about the risks (52% vs. 47%) Be taught how to protect themselves (31% vs. 26%) Be asked if they have been bullied (32% vs. 29%) Be monitored more frequently (45% vs. 42%) The difference in how girls and boys bully may explain why girls are more vulnerable to online bullying. Compared to boys, girls are more likely to use indirect forms of bullying: ostracizing and alienating other kids, gossiping and spreading rumors and purposely

excluding peers. These types of bullying are tailor-made for the Internet. Boys surveyed were more likely to admit they bullied someone else online or offline Online (26 vs. 22%); Offline (46% vs. 38%) 7 Executive Summary Geographic Differences Incidence of bullying In general, online bullying appears to flourish in countries/regions where GDP growth is high, Internet growth has been rapid and online social norms are still forming Highest online bullying countries/regions: China (70%), India (53%), Argentina (52%), Russia (49%), Turkey (47%) UAE (7%) and Qatar (28%) are exceptions to this pattern Online bullying is less prevalent in Japan (17%), France (23%), Italy (28%), US (29%), Norway (35%) UAE (7%), Pakistan (26%), Egypt (27%), Qatar (28%), Malaysia (33%) Offline bullying is highest in Morocco (50%), Canada (36%), UK (31%), US (27%), Australia (24%) Knowledge & concern about bullying Knowledge about online bullying is not correlated with the incidence of online bullying Children in Morocco (38%), Pakistan (31%) and India (29%) report knowing the most about online bullying. Children in Turkey (36%)., Japan (33%) and Malaysia, (33%) say they are the least knowledgeable about online bullying. Children in Brazil (51%), Spain (40%), India (36%), China (27%), Argentina (26%) express the highest amount of concern about online bullying 8 Executive Summary Geographic Differences School policy & education The highest prevalence of school policies dealing with online bullying were reported in Qatar (40%), Australia (38%), US (36%), and Canada (35%) Turkey (0%), UAE (0%), Pakistan (2%), Russia (3%), and Malaysia (3%) were reported least likely to have a formal written school policy Providing education to students about online bullying was reported highest in Australia (64%), Canada (58%), Singapore (58%), UK (53%), and US (45%) Turkey (2%), Pakistan (6%), Egypt (8%), and UAE (8%) were reported least likely to provide online bullying education to students. The lowest incidence of online bullying was reported in Japan (17%), France (23%), Italy (28%), US (29%), Norway (35%), UAE (7%), Pakistan (26%), Egypt (27%), Qatar (28%), Malaysia (33% Offline bullying was reported highest in Morocco (50%), Canada (36%), UK (31%), US (27%), Australia (24%) 9 What is Online Bullying? What is online bullying? Online bullying (also known as cyberbullying) extends bullying to the Internet and text messaging with repeated behavior that is intended to tease, demean, or harass someone less powerful. It opens the door to 24-hour hurt, perhaps made anonymously and potentially broadcast to a wide audience. Kids who bully may: Send hurtful or threatening messages to a targets phone or in an online game, or distribute humiliating video on social media like Facebook, Tumblr, or YouTube. Disclose secrets or private infofor example, by forwarding a confidential instant or text message. Deliberately exclude someone from a groupin a game or virtual world, or on social media. Impersonate the target. Break into someones phone or social media account, and then send or post hateful comments or cause trouble with friends. Pretend to befriend someone, gain his or her trust, and then betray that trust. There are many reasons why young people mistreat others onlineout of boredom, to get approval or be funny, to retaliate for having been bullied themselves, or because they are in distress. It isnt always intentionalwhat starts as an argument may escalate. Often, kids may 10 not even recognize their behavior as bullying, rather referring to it as drama.* Help Stop the Cycle of Online Bullying Pay attention.

Regularly sit with young kids as they play online. From time to time, ask tweens & teens to show you around. Listen to them and ask them to share. Lead by example, watch for signs of online cruelty, and ask them to report bullying to you. Encourage empathy: Asking kids to put themselves in others shoes (those of bullies, too) is a powerful way to help combat online bullying. Bystanders. To help kids support each other, encourage them to become Upstanders: be kind; set a good example; block bullying behavior; tell the bully to stop, and tell others. And dont forget your role as backup support. Targets. If a child is the target of online bullying, dont wait to see if the abuse will stop. Get the full story, acknowledge the pain, and ask what you can do to help, and then make the kids answers the basis of the plan. Bullying. If you discover that a kid is bullying someone, try to understand the source of the behavior. (But dont let reasons become excuses.) Be supportive. Discuss making amends. If necessary, get professional help. Promote kindness as a way to change the environment in which kids learn to bully one another. 11 Microsofts Online Safety Resources Download Microsofts online bullying materials: brochure | factshe Help Kids Stand Up to Online Bullying: www.microsoft.com/security/family-safety/cyberbullying.aspx www.microsoft.com/security www.twitter.com/Safer_Online www.facebook.com/SaferOnline www.youtube.com/MSFTOnlineSafety 12 Detailed Findings 13 Defining Online Bullying Microsoft recently commissioned a study to understand the global pervasiveness of online bullying. While defined formally by some as cyberbullying , what is seen as cyberbullying can vary between different cultures, and even among different individuals. In addition, cyberbullying, as a term, is not recognized worldwide. To address this, the study explored the issue by asking children about negative experiences theyve had onlinefrom their point of view (i.e., being called mean names, being teased, etc.). While such experiences may not be viewed as bullying by all who experience it, these behaviors may be considered by some as having potentially adverse effects. 1. Question 4: Children were asked about the experiences theyve had onlinefrom their point of view (being called mean names, or being teased, etc.) Q4. Q4. Primary Primary definition definition of of cyberbullying cyberbullying used used in in this this study study Q4. Ask About Experiences You have been unfriendly or mean toward other children on the Internet or offline You have made fun or teased other children on the Internet or offline You have called other children mean names on the Internet or offline Other children have been unfriendly or mean toward you on the Internet or offline

Other children have made fun of you or teased you on the Internet or offline Other children have called you mean names on the Internet or offline 14 37% of Children 8-17 Report Being Bullied Online Children 8-17 86% Bullied Online or Offline 23% Bullied Online & Offline 37% Bullied Online 72% Bullied Offline 15 China Reports the Highest Level of Online Bullying A diverse group of country/regions (including 3 of the BRIC) led by China (70%) report the highest rates of online bullying along with Singapore (58%), India (53%), Argentina (52%), Russia (49%), and Turkey (47%). Q4. Online Bullying Definition Other children have been unfriendly or mean toward you on the Internet Other children have made fun of you or teased you on the Internet Other children have called you mean names on the Internet Children Whove Been Bullied Online Q4. Bullied online 80% 70% 60% 40% 58% 53% 52% 36% 36% 40% 49% 40% 39% 37% 27% 23% 20% 33%

28% 40% 35% 26% 47% 37% 40% 29% 28% 17% 7% 0% l t c a e y ia na ralia razi ada in ubli gyp anc an I n d ti h t n n B r C E m p r F Ca ge A us Re Ge Ar h ec Cz ly an ysia cco way tan and atar ssia ore ain key Ita Jap o is Sp Tur ol Q Ru gap ala or Nor ak P P M M Sin Q4. Which of these has ever happened to you at school, outside of school grounds, or on the Internet? UK

US UA E 16 24% of Children 8-17 Admit to Bullying Someone Else Online Children 8-17 53% Bullied Someone Else Online or Offline 13% Bullied Someone Else Online & Offline 24% Bullied Someone Else Online 42% Bullied Someone Else Offline 17 Online Bullying of Others is Reportedly Highest in China, Lowest in UAE & Japan Children Who Report Having Bullied Others Online Q4. Bullied online 80% 58% 60% 50% Q4. Online Bullying of Others Definition You have been unfriendly or mean toward you on the Internet You made fun of you or teased you on the Internet You have called you mean names on the Internet 46% 38% 40% 35% 20% 0% 20% 20% 12% 24% 18% 23% 16% 8%

l . t a e y ia na ralia razi ada in pu.. gyp anc an I n d ti h t n n B r C E m r F Re ge A u s Ca h Ge Ar c e Cz 16% 15% 15% 35% 32% 33% 16% 19% 9% ly an ysia cco way tan and atar ssia ore ain key Ita Jap o is Sp Tur ol Q Ru gap ala or Nor ak P P M M Sin 17% 13% 5% UA E UK

US 18 Bullying is Pervasive Eighty-six percent have been bullied either offline, online or both . Offline bullying (72%) is typically twice as prevalent as online bullying (37%). Six countries/regions have high offline and online bullying (China, Singapore, India, Argentina, Russia, and Turkey). China and Singapore are the only countries/regions where online bullying is higher than offline bullying. Children Whove Been Bullied Online & Offline 160% Bullied online High High Online Online & & Offline Offline Bullying Bullying 140% 64% 120% 74% 56% 100% 72% 54% 71% 69% 84% 79% 93% 84% 79% Bullied offline 74% 71% 84% 70% 76% 83% 69% 68% 66% 63% 80% 53% 70% 60% 58% 40% 37% 20%

53% 52% 49% 47% 40% 40% 40% 40% 39% 37% 37% 36% 36% 35% 33% 29% 28% 28% 27% 26% 23% r I ta ly Eg y Pa pt kis ta n Fr an ce Ja pa n UA E 7% Qa ta US 17% Cz Ge UK r ec ma n h Re y pu bl ic Sp a Au in st ra lia Br az No il rw M ay ala ys ia in a ga po re In Ar dia ge nti na Ru ss

ia Tu rk e Ca y na da Po la M nd or oc co Sin Ch Av g. 0% W W 65% 67% 81% Q4. Which of these has ever happened to you at school, outside of school grounds, or on the Internet? 19 Types of Online & Offline Bullying Offline bullying is nearly twice as common as bullying online. Reported rates of bullying someone else are significantly lower than the reported rates of being bullied. This suggests bullies target multiple children and/or some children were unwilling to admit to bullying someone else. Q4. Which of these has ever happened to you at school, outside of school grounds, or on the Internet? 37% Bullied Online 24% Other children have been unfriendly or mean toward you on the Internet 19% Other children have made fun of you or teased you on the Internet 20% Other children have called you mean names on the Internet 18% You have been unfriendly or mean toward you on the Internet Bullied You have made fun of you or teased you on the Internet Someone Else You have called you mean names on the Internet Online Other children have been unfriendly or mean toward you at school or on the playground 72% Other children have made fun of you or teased you at school or on the playground Bullied Offline Other children have called you mean names at school or on the playground

42% WW You have been unfriendly or mean toward you at school or on the playground Bullied You have made fun of you or teased you at school or on the playground Someone Else You have called you mean names at school or on the playground Offline 8% 14% 12% 42% 41% 35% 18% 23% 20% 20 Types of Online & Offline Bullying: Country/Region Detail Offline Bully Bullied Offline Online Bully Bullied Online Difference from the WW Average Types of Online & Offline Bullying WW US CA AU IN JP MY SG CZ PL RU CN AR BR EG MA PK QA TR AE FR DE IT NO ES UK Other children have been unfriendly or 19% -2% 10% 6% 3% -12% -8% 11% -4% 12% 8% 9% 12% -9% -4% 14% -12% -9% 2% -15% -9% 7% -4% 3% -2% 4% mean toward you on the Internet Other children have made fun of you or teased you on the Internet 20% -5% 5% -4% 9% -10% 0% 16% 5% -3% 0% 18% 7% 5% -9% 15% -7% -9% 6% -17% -4% -2% -10% -1% -7% 0% Other children have called you mean names on the Internet 18% -4% 4% 1% 7% -12% -2% 12% -4% -1% 6% 30% 10% -4% -14% 10% -10% -6% -2% -17%-12% 2% -8% -2% 1% 4% You have been unfriendly or mean toward you on the Internet 8% -2% 3% -2% 7% -7% -3% 9% -2% -1% 2% 4% 2% -6% -6% 12% -3% -2% 11% -6% -4% -1% -1% 0% -3% -2% You have made fun of you or teased you on the Internet 14% -8% -2% -8% 16% -9% -5% 19% 1% -9% 9% 22% 10% 2% -11% 3% -8% 5% 3% -13% 1% -5% -8% -7% -1% -5% You have called you mean names on the Internet 12% -6% -1% -5% 13% -7% -5% 8% -7% -3% -1% 29% 2% -6% -8% 6% 17% 5% -3% -9% 2% -5% -6% -4% -4% -5% Other children have been unfriendly or mean toward you at school or on the 42% 23% 26% 24% -21% -9% -18%-13% -4% 14% 2% -17% 8% -9% -5% 25% -26% -7% -7% -26% -3% 16% -5% 8% 2% 18% playground Other children have made fun of you or teased you at school or on the playground

41% 7% 16% 13% -8% 5% 2% -10% 5% 3% -7% -14% 3% -3% -25% 26% -15% -4% -9% 0% 6% 4% -17% 2% 3% 17% Other children have called you mean names at school or on the playground 35% 3% 15% 15% -9% -13% 4% -11%-10% 10% 3% 5% 3% 2% -19% 39% -10%-20% -3% 0% -8% 4% -11% -1% -1% 11% You have been unfriendly or mean toward you at school or on the playground 18% 0% 2% -6% -3% -8% -1% -2% -5% 10% 1% -6% 1% -11% -4% 25% -5% -5% 14% 9% -1% 4% -4% 0% -4% -6% You have made fun of you or teased you at school or on the playground 23% -11% -3% -9% 6% 4% 4% 5% 3% -5% 7% 2% 9% -1% -11% 13% -11% 8% 4% -8% 15% 7% -12% -7% 10% -6% You have called you mean names at school or on the playground 20% -7% -2% -6% 6% -2% 0% -3% -14% 7% 8% 9% 3% -5% -8% 17% -10%-12% 9% 3% 19% -6% -7% -5% -1% -5% Red = Above Average White = Average Blue = Below Average 21 Bullying is Contagious If If my my friends friends are are online online bullies, bullies, Im more likely to Im more likely to be be one one too too Online Online bullies bullies Are Are more more likely likely to to be be victims victims of of bullying bullying 63% 45% 37% 24% Bullied Someone Else Online Average My Friend Bullied Others Online Bullied Online Average Bullied Others Online

Children Children whove whove been been bullied bullied are are More More likely likely to to bully bully others others 40% 24% Bullied Someone Else Online Average I've Been Bullied Online 22 Bullying Someone Else Online & Offline Countries/regions with high bullying, also report high bullying of others esp. China, India, Singapore, Argentina and Turkey. China, Singapore and Pakistan are the only countries/regions where bullying someone else online is higher than bullying someone else offline. The anonymous nature of the Internet makes bullying easier and subject to less self-policing from peers. As a result, children in these countries/regions may have shifted a disproportionate amount of their bullying online. Children Whove Bullied Someone Else Online & Offline 120% Online Online > > Offline Offline 43% 52% 60% 42% 51% 50% 62% 44% 28% 58% 50% 34% 31% 61% 45% 30% 40% 33% Q4. Which of these has ever happened to you at school, outside of school grounds, or on the Internet? 27% 24%

5% ra lia Ja pa n Eg yp t UA E 8% st US 34% Au la Ge nd rm an y I ta M ly ala ys No ia rw ay di a ga po Pa re kis Ar tan ge nti na Tu rk ey Ru ss ia Qa ta r Fr an M ce or oc co Ca na da Br az il Cz ec Spa h Re in pu bl

ic In Sin in a g. Ch 46% 45% 43% 24% 23% 20% 20% 19% 18% 17% 16% 16% 16% 15% 15% 13% 12% 9% 0% Av 46% 36% 34% 38% 35% 35% 33% 32% 20% 24% W W 50% UK 40% Q4. Online Bullying of Others Definition You have been unfriendly or mean toward you on the Internet You have made fun of you or teased you on the Internet You have called you mean names on the Internet 60% 43% 80% Bully Someone Else Offline Po 100% Bully Someone Else Online 23 42% Know Little to Nothing About Online Bullying Knowledge of online bullying tells us little about the incidence of online bullying. Children in Morocco (38%), Pakistan (31%) and India (29%) report knowing the most about online bullying. India is ranked relatively high, Morocco in the middle and Pakistan low on being bullied online.

Children in Turkey (36%)., Japan (33%) and Malaysia, (33%) say they are the least knowledgeable about online bullying. Turkey is ranked in the top 10 for harassment/harassment of others, while Japan and Malaysia are ranked in the bottom 10. Knowledge About Online Bullying Q5. How much do you know about online bullying? 36% 33% 22% 37% 29% 39% 56% 43% 29% 7% 6% 6% 24% 4% UK ga po re Eg yp t UA E M Cz ala ec ys h Re ia pu Ar blic ge nti na Sp ain Ru ss ia Tu rk ey Ja pa n ay Fr an ce rw 15% 14% Sin M W W Av

0% in a 20% No 40% Ch 60% 8% US 80% Know A Lot Know Some Know A Little Know Nothing 7% 5% 7% 11% 11% 5% 7% 12% 7% 10% 15% 16% 18% 22% 24% 23% 27% 27% 33% 21% 24% 20% 27% 21% 26% 24% 27% 29% 24% 28% 31% 26% 14% 21% 34% 32% 24% 24% 31% 29% 24% 41% 47% 35% 54% 49% 30% 43% 48% 51% 55% 46% 51% 40% 42% 27% 54% 39% 40% 41% 31% 38% 24% 38% 31% 29% 24% 23% 22% 20% 20% 20% 19% 18% 17% 17% 15% 14% 13% 13% 12%

16% 8% 8% 7% 7% 10% g or . oc c Pa o kis ta n In di a Br az il Qa t Au ar st ra lia Po la Ge nd rm an y I ta l Ca y na da 100% 24 54% Are Worried About Online Bullying Children in Brazil, Spain and India are most worried about online bullying. Worried About Online Bullying Very Worried Somewhat Worried Not Very Worried Not worried at all 5% 6% 6% 8% 8% 10% 16% 13% 10% 9% 11% 12% 15% 18% 15% 15% 23% 24% 17% 18% 31% 21% 39% 39% 80% 32% 21% 28% 33% 49% 29% 23% 45% 41% 31%

41% 46% 28% 30% 47% 25% 30% 41% 43% 60% 52% 53% 31% 21% 6% 30% 39% 47% 46% 43% 43% 40% 47% 30% 48% 37% 27% 36% 41% 31% 38% 37% 47% 51% 29% 33% 31% 20% 40% 36% 29% 27% 20% 27% 26% 25% 21% 21% 19% 18% 16% 15% 14% 13% 17% 12% 11% 10% 8% 7% 7% 5% 4% 4% 4% 0% 25% 18% 3% Pa E kis ta n r 54% UA Qa ta g. Av W W Q6. How worried are you about online bullying? US 2% pt

4% Eg y 4% Br az il Sp ain In di a Ch Ar ina ge nti na Po lan d Ru s Ge sia rm an y I ta ly M or oc co Cz ec Jap h a Re n pu Sin blic ga po Au re st ra l No ia rw ay Tu rk ey Fr an c Ca e na M da ala ys ia 4% UK 100% 25 Children Surveyed Report Parents Take 3 Steps to

Address Online Bullying Other research suggests that most parents take steps to prevent bullying AFTER a negative experience. No single step is taken by more than half of parents. Only 17% have talked to their children about clear rules and consequences for online-harassment behavior. Very few parents (5%) engage with their childrens school about online bullying. 90% 80% 70% 60% 50% 40% 30% 7% 5% 20% 4% 1% 14% 0% 13 11 9 7 5 10% 3 50% 44% 39% 34% 30% 29% 28% 26% 19% 17% Average Steps Taken = 3.3 100% 1 Talked to me about the risks of being online Monitored my online usage Taught me online manners Limited the amount of time I can be online Asked me if I have ever been bullied online Taught me how to help protect myself from being bullied online Taught me how to not bully someone else online Discussed with me how to deal with online bullying Asked me if I have ever bullied someone else online Communicated clear rules and punishment for online bullying-type behavior Used parental control software to block risky or unsafe web sites Asked my school to look out for others who might be bullying me online Asked my school to look out for me bullying others online Done something else about online bullying Not talked to me or told me anything about online bullying

WW Cum. Percentage Q8. What have your parents done or talked to you about online bullying? Number of Steps Taken 26 Steps Parents Take: Country/Region Detail WW US CA AU IN JP MY SG CZ PL RU CN AR BR EG MA PK QA TR AE FR DE IT NO ES UK Talked to me about the risks of 50% 8% 17% 20% 0% -1% 10% 8% -4% 9% 5% 4% -7% -4% 0% 13% -5% 28% 11% 12% 21% 17% 28% 17% 18% 17% being online Monitored my online usage Taught me online manners Limited the amount of time I can be online Asked me if I have ever been

bullied online Taught me how to help protect myself from being bullied online Taught me how to not bully someone else online Discussed with me how to deal with online bullying Asked me if I have ever bullied someone else online 0% -3% 2% 6% 8% -4% 3% -7% 7% -8% -1% 7% -4% 27% 1% 5% 13% 14% 16% 17% 15% 39% 7% 11% 14% 11% 9% -7% 0% -2% 22% 8% 12% 5% -9% 4% 8% -2% -3% 2% 8% 15% 19% 17% 25% 20% 15% 34% 9% 12% 10% 4% 4% 18% 22% 10% -4% 23% 12% 8% -7% -3% 31% -1% 0% 14% 19% 13% 19% 22% 21% 23% 16% 44% 6% 13% 9% 7% -6% -9% 0% 5% 11% 23% 5% -2% 15% 4% 2% 18% 18% 11% 16% 21% 10% 38% 38% 11% 29% 23% 29% 22% 18% 10% -5% -3% 1% 29% 14% 13% 8% -6% 13% 6% 17% 4% -4% 10% 2% -6% -8% 23% 7% 16% 21% 23% 28% 7% 10% 0% -5% 4% -1% -6% 17% 17% 2% -5% 31% 17% -9% -8% -3% 9% 0% 10% 0% 13% 12%

18% 20% 13% 30% 18% 19% 15% 26% 4% 2% 4% 2% -3% -2% 1% -4% -1% 1% 19% 8% 10% -2% 6% -1% 6% 0% -4% -7% 13% -1% -6% -5% -3% 3% 1% -2% -2% -1% 3% 0% 10% 10% 11% 14% 17% 9% 12% 23% 10% 10% 20% -5% 21% 11% 32% 27% 13% 35% 27% Communicated clear rules and 17% 9% 15% 16% 4% 0% 4% 1% -5% 14% -5% 13% 3% -9% 8% 13% -3% 4% 5% 9% punishment for online 14% 17% 23% 18% 13% 15% bullying-type behavior Not talked to me or told me 14% 14% 19% 13% 2% 2% 1% 9% -7% 5% 4% 15% 6% 1% -2% -1% 9% 1% 7% 14% 15% 15% 11% 12% 15% 10% anything about online bullying Used parental control software to block risky or unsafe web sites Asked my school to look out for others who might be bullying me online Asked my school to look out for me bullying others online Done something else about online bullying Red = Above Average White = Average Blue = Below Average 7% -1% -2% 1% 10% -3% -2% 3% -3% -2% -1% 9% -1% -1% -2% 3% -2% -3% -4% -1% -2% -1% 1% 2% 0% 0% 5% -1% 0%

4% 11% -2% -5% 4% -2% -3% -1% 11% 2% -1% -4% -3% -3% -5% -5% -5% -1% -1% 1% 0% 1% 3% 4% 2% 6% 2% 1% -6% -6% -7% 3% 1% -1% -1% -1% 1% 0% 0% -1% 2% 1% -1% -1% 0% -1% -1% -1% 1% 0% 0% 2% 1% 15% 15% 0% -4% -2% -2% -9% -9% 3% 14% 31% 0% 28% 4% -4% -6% -8% -7% -9% -4% 11% 11% Difference from the WW Average Q8. What have your parents done or talked to you about online bullying? 27 The Relationship Between Steps Taken and Online Bullying Is Misleading Other research suggests that most parents take steps to prevent online bullying AFTER a negative experience. Presumably, parents increase the number of steps taken to protect their children in response to one or more negative events. This helps explain why online bullying and the number of steps taken move in the same direction. Bullied Online Number of Steps Taken: Influence on Online Bullying 60% 50% 40% 30% 20% 10% 0% 54% 44% 31% 29% Number of Steps Taken by Parents 28 Most Schools Have No Formal Policies or Education to Address Online Bullying Less than one in four schools has a formal policy. Only one-third of schools provides education and most of that is reserved for students. Although we cannot tell which came first, it appears that formal policy creation is more of an impetus for providing

education vs. education as an impetus for establishing formal policies. School Policy & Education About Online Bullying School Policy & Education About Bullying 50% 45% 40% 35% 37% 37% Provide Provide Education Education 23% 23% Have Have aa Formal Formal Policy Policy 30% 25% Have Have A A Formal Formal Policy Policy (55% (55% Also Also Provide Provide Education) Education) 37% Provide Provide Education Education (34% (34% Also Also Have Have A A Formal Formal Policy) Policy) 28% 23% 20% 15% 15% 16% 16% 13% 10% Home schooled; 6.25%

5% 45% 45% No No Formal Formal Policy Policy or or Nothing; 40.18% Education Education 0% Q9. Does your school have any of the following? If you dont know, ask your parent. 29 School Policy: Country/Region Detail Difference from the WW Average WW Has a formal written policy US CA AU SG CZ PL CN AR BR EG MA FR DE 15% 21% 20% 23% 11% -10% -12% -1% -9% -5% -12% 8% -9% -4% -1% -3% -13% 25% -15% -15% 0% -3% -6% 19% -9% 12% -7%

-6% -4% 16% -5% 3% -5% -10% -11% -7% -13% -13% 0% -5% 5% 10% -1% 8% 1% -5% -8% 10% -10% 8% -8% 1% 1% -3% -10% -7% 8% -3% -8% -2% -8% 6% -8% -6% -5% -2% -10% -10% 6% -3% -5% -3% 0% 6% Has a separate policy for addressing online bullying vs. physical/at- 13% 13% 12% 15% school bullying IN 7% JP MY

-7% -11% 2% RU PK QA TR AE IT NO Provides education for teachers 16% 12% 18% 18% 10% -13% -7% Provides education for parents 16% 12% 15% 21% 16% -8% Provides education for students 28% 17% 30% 36% 15% -5% -15% 30% 11% -12% -7% 14% -16% 6% -20% -15% -22% -12% -26% -20% 15% -7% -13% -4% Home schooled 7% None of these 45% -19% -20% -26% -22% 8% -3% -6% -5% -6% 7% 7% -9% 13% -6% -7% -7% 5% -8% -10% 15% -9% 7% -4% 7% 6% 49% -3% -4%

-4% -6% -7% -3% -5% ES UK -8% 25% -4% -6% -1% -7% 31% -5% 31% -20% -7% 11% 20% -25% -23% -6% 15% 27% 26% 2% 37% 39% -29% 12% 13% -9% -19% -17% Red = Above Average White = Average Blue = Below Average Q9. Does your school have any of the following? If you dont know, ask your parent. 30 Appendix 31 Hours Online per Week WW Average = 11.6 Hours per Week Online 20 15.0 15 13.1 13.9 13.3 12.2 11.7 12.8 12.3 11.2 9.9 10 10.6 10.6 11.2

11.2 9.8 12.4 12.6 12.6 12.3 10.3 12.1 11.5 11.5 10.0 10.9 5 0 A a ia tin tral n s e rg Au il a az ad n Br Ca a ic in bl h u C p Re h ec Cz t y ce yp an an Eg m r r F Ge a di In ly Ita n

o n d ia ay cc ta an pa lays w o a r r J ol kis o a o P a N P M M Q3. About how many hours **per week** do you use the Internet? r ta a Q e ia or ss p u R ga Sin y ain rke Sp Tu E UA UK US 32 2012 Microsoft Corporation. This material is provided for informational purposes only. Microsoft makes no warranty, express or implied. 33

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