Cultural Economy of Sport Brands Week 1

In 1963, Blue Ribbon Sports (=Nike) started its business as a distributor of Onitsuka Tiger (=Asics) shoes in the USA In the early 1960s, Phil Knight (founder of Nike) went to Japan and proposed to KihachiroOnitsuka (founder of Asics) that...

Uploaded by: Murkka Svensdottir
Filesize: 2 MB