GROUPING Organizing Information & Gestalt Principles of Perception Mostly from Heim Chapter 6.6 and usability.gov 1-2 Learning Outcomes When and where is grouping critical in UI design? What techniques can be used to sort things into groups?
How can you visualize the groups? What visual clues can you use to indicate things belong together or apart? 1-3 Information Architecture Recap from Conceptual design (Lecture 8) If you have lots and lots of things to organize into a structure how can you do it? Hierarchy
Network Tree 1-4 Card sorting Card sorting is one of the most effective ways to group things. Although there are software
tools moving physical things around is easier! (and probably more effective) http://www.usability.gov/methods/desi gn_site/cardsort.html 1-5 Site Map
The sort translates into Menu structure Site map 1-6 Grouping on a screen Low-level principles - used to make decisions about specific screen controls, menus and layouts
Use visual cues to support the logical structure of the interface 1-7 Gestalt Principles of Perception Gestalt psychology strives to
explain the factors involved in the way we group things At the heart of Gestalt psychology is the idea that we strive to find the simplest solutions to incomplete visual information Figure-Ground: Basic premise
We perceive our environment by differentiating between objects and their backgrounds 1-8 Gestalt Principles of Perception Proximity Similarity Common Fate Closure Good Continuity
Area Symmetry Surroundedness Prgnanz 1-9 Gestalt Principles of Perception Proximity Principle Objects that are close to each other will be seen as belonging together
1-11 Half time entertainment http://www.nzherald.co.nz/business/news/article.cfm?c_id =3&objectid=11189192 Online news papers circa 1981 1-12
Gestalt Principles of Perception Objects that have similar visual characteristics, such as size, shape or color will be seen as a group and therefore related Similarity Principle Rows of Similar Objects Columns of Similar ObjectsGrouped Columns 1-13
Gestalt Principles of Perception Property Pane from Macromedias Dreamweaver Our eyes pick up all of the text boxes because of the strong blue squares and the white areas that they have in common 1-14 Gestalt Principles of Perception Common Fate Principle Objects that move together are seen as related
Unaligned Drop-Down Menus Aligned Drop-Down Menus 1-15 Gestalt Principles of Perception We tend to see things as complete objects even though there may be gaps in the shape of the objects
Closure Principle ][ [ ][ ][ ][ ][ ][ 1-16 Gestalt Principles of Perception We tend to see things
as smooth, continuous representations rather than abrupt changes Good Continuity Principle 1-17 Gestalt Principles of Perception Objects with small area tend to be seen as the figure, not the ground (also called the smallness principle)
The Area Principle 1-18 Gestalt Principles of Perception Symmetrical areas tend to be seen as complete figures that form around their middle Symmetry Principle Translation
Reflection Rotation 1-19 Gestalt Principles of Perception An area that is surrounded will be seen as the figure and the area that surrounds will be seen as the ground
Surroundedness Principle 1-20 Gestalt Principles of Perception We tend to perceive things based on the simplest and most stable or complete interpretation (the literal translation from German is precise). Prgnanz Principle
Visual Conflict with Common Fate Visual Conflict with Surroundedness 1-21 Lines and borders Are immediate visual clues to grouping Lines, may be lines or changes in background colour White space also has the same effect More on this next lecture
1-22 Summary When and where is grouping critical in UI design? Grouping happens at many levels and places Menus Sitemaps Pages What techniques can be used to sort things into groups? Card sorts How can you visualize the groups?
Trees and hierarchy charts 1-23 Summary What visual clues can you use to indicate things belong together or apart? The Gestalt Principles of Perception: Proximity Similarity
Common Fate Closure Good Continuity Area Symmetry Surroundedness Prgnanz Borders and Lines Apply this in your assignment
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